DataMetrics DTC
DataMetrics DTC gives direct-to-consumer brands visibility into performance across Shopify channel and digital marketing platforms. With real-time data from orders, inventory, and campaigns (Google, Facebook, TikTok, and more), it surfaces the metrics that matter most to operations — with no complex setup required.
Purpose-Built Analytics for Modern DTC Brands
DataMetrics DTC is an advanced analytics platform tailored for Shopify-powered DTC businesses. It brings together sales, inventory, marketing, and customer data — including direct integrations with platforms like Google Ads, Facebook, TikTok, and Bing — to deliver a unified, real-time view of performance without the hassle of manual reporting or disconnected tools.
Once connected, it extracts historical and live data across commerce and advertising, powering out-of-the-box dashboards and KPIs that illuminate key areas like SKU profitability, campaign ROAS, customer acquisition cost, channel performance, and inventory turnover. Whether you’re scaling fast or optimizing for margin, DataMetrics DTC delivers the insights that matter most — exactly when you need them.
Strength:
Fast, Painless Setup
DataMetrics DTC connects to Shopify and digital ad platforms like Google Ads, Facebook, TikTok, and Bing in under 10 minutes and immediately unlocks access to real-time and historical data. Built by a team experienced in streamlining integrations for DTC brands, the platform minimizes friction and delivers instant value through real-time data ingestion and pre-built dashboards tailored to direct-to-consumer needs.
Built Specifically for DTC on Shopify
Designed specifically for Shopify-based brands, DataMetrics DTC breaks down the barrier between Shopify order, inventory, and marketing data and eliminates manual labor to create a centralized view, enabling visibility into customer acquisition performance, channel profitability, sales velocity, ad effectiveness, and inventory health — all in one place.
Powered by Real-World Experience
DataMetrics DTC is backed by years of experience across the consumer products landscape, including advisory work with DTC brands, wholesalers, and capital providers. The platform incorporates practical insights gained from optimizing performance, managing cash flow, and supporting investment decisions—embedding them directly into its metrics and dashboards. More than just a reporting tool, it is designed to surface the most critical information with clarity and timeliness.